GEN of THE GEN LABORATORY uses the character “源” in Japanese. This character, which means Minamoto / Power, is our concept, and we named it as it is read in Japanese. The idea is to pursue not only the upper side but also the source of things and deliver it as an article.
Isn’t it nice that people who have mastered something and who are working hard toward their goals have sparkling eyes? We want to be the same. LABORATORY means that it is a place for everyone. We wanna be a place where we can work hard on the same platform toward our goals.